3 min read

Top Platforms for Developing an Audience in 2022

Platforms come, platforms go. Such is life. In 2022 we are looking for the best platforms that you can actually monetize and build an audience for yourself with the lowest overhead and best functionality.
Top Platforms for Developing an Audience in 2022
Photo by Jon Tyson / Unsplash

Ghost.Org

Ghost is a competitor with Wordpress which at this point isn't really even a go-to of mine anymore. Ghost is a simplified platform that works great for writers, podcasts, YouTubers, and everyone in-between. It easily allows for a connection to a payment platform with different tiers for your subscribers to choose from which you can also create and customize to your liking. It's a great home hub for content allowing you to stay in control over your own copyright and protected media. Customization is lesser than many would say Wordpress has, but what it lacks in variety it makes up in classy simplicity and pure functionality. Ghost is going to be the place where you setup camp and start connecting branches from other places because the built-in discovery is still a work in-progress.

YouTube

Still a great place to host content if you are a podcast, cinematographer, and wanting to connect with an audience. YouTube would serve someone doing a podcast on-camera or off as a means to host. If you want to make your content exclusive but still have the features of YouTube and the convenience:

  • Upload your video
  • Make it "Unlisted"
  • Paste URL into Ghost
  • Make post subscriber only

However, I recommend for new creators or those looking to grow to leave their content public and let it get into the sphere. YouTube Shorts are also an excellent source of new eyeballs for everyone at this moment in time, capitalize on it.

Discord

A new one for me because of the features have finally come along. Discord is quickly become a place for community building and an excellent way to engage with your audience. I see it a way to offer yourself a more insider personal experience to your audience and give them even more of a reason to stick around. Additionally, Discord has announced and started rolling out paid tiers and integrations left and right. They are looking to enable watching Netflix with friends, YouTube, and there are new layouts to the typical voice chat or video chat lobbies we are used to with the Zoom boom world we are in. Theoretically, one can now hold open mics within Discord, engage in large conversations like Twitter Spaces and more. I see Discord becoming the next really big platform even though currently the gamers would say it already is. Discord is widening their audience in all the best ways possible so far. Hopefully they offer the paid options to lower server numbers in the future because currently you must have 500 members + to activate a paid community along with a few other rules.

Other Honorable Mentions:

  • Twitch
  • Telegram
  • Substack
  • Rumble
  • Twitter Spaces
  • OnlyFans
  • TikTok
  • YouTube Shorts
  • Instagram / Instagram Reels
  • Facebook

I'm keeping this post kind of loose since I encourage everyone to do their own research for these platforms and what combination will work best for them. Generally I recommend something like this.

The Funnel: This is how you are drawing in new people and getting views, likes, and other engagement.

  • YouTube Shorts
  • TikTok
  • Instagram Reels

The Hub: This is how you are going to foster your community and engage with the now hooked audience that wants more.

  • YouTube posting (social media)
  • Instagram
  • Facebook
  • Twitter Spaces
  • Ghost / Website
  • Telegram

Subscriptions / Paywalls: How you make the dough.

  • Ghost
  • Discord paid membership roles
  • OnlyFans
  • Rumble
  • Substack

Choosing 1-2 from each grouping is where a strong foundation can exist. Yes it's a lot of flipping back and forth and keeping up. It's going to be a lot of work. But, these platforms are the ones that are doing things allowing new creators to grow. If there is some others out there that aren't here and you want to let me know, do so in the comments or on my Discord community.